One Of A Kind

Do you think people would buy your product if they only took the time to understand it?

This is why Roots reached out to Creatably. Their revolutionary real estate investment platform is one of a kind. When it is presented to people from the real estate world, they always invest. Since a large part of Roots’ model is about breaking barriers to building wealth and real estate investment, something needed to change. Plus, each lead cost them $40, which wasn’t sustainable.

They needed someone to condense their complex pitch in a way that every person in America could digest. They needed someone to ask the dumb questions that would be obvious to an expert and not to brag, but we excel at being dumb. When we meet new clients, we do an activity called “Play Stupid.” We pretend we know nothing (sometimes, we don’t need to pretend) and ask questions till we identify the key selling points to advertise.

The result? We made an ad that depicts a soiree of fancy real estate investors that upgrades to a par-tay to which everyone is invited. And their lead cost dropped to $11, which doesn’t hurt.