Pillow Cube epitomizes the “GO FAST GROW FAST" ideals of Creatably. It started as a $700 prototype and grew to doing 7-figures a month in a year, and since garnered hundreds of millions of views. We’ve built a robust marketing ecosystem, relying primarily on video builds the brand, but more importantly drives millions in sales. (See a snapshot of the PillowCube Video ecosystem)<—link to video funnel.
&Collar came to us with an amazing shirt and incredible reviews. The problem: No body new about them. In the middle of the pandemic we built a scalable campaign that grew their sales 10X to 6 figures in just 45 days. Over the course of 2 years we have added to their ecosystem providing steady and reliable growth.
In the first year of PillowCube 80% of customers purchased after watching this video once. PillowCube is the perfect pillow to fit on odd-shaped niche. From a tiny little Kickstarter to a massive online business, we have personally tried and tested just about everything. And if we haven’t yet, we will soon.
Yeah, we know. We wish we had thought of it too. We started by investing and creating content for Stairslide, but within the first year we had a chance to acquire this incredible company and using fun videos have grown it to the must-have toy of the year.
We get it, your brand is important to you. We want your video to look like YOUR video, not OUR video. But you can’t get too precious with it. It doesn’t matter how cool, funny, engaging, wise or insightful your campaign is if it can’t sell a product. We have a framework for evaluating and refining your stories to make sure they sell, and sell to the broadest possible audience
Short is great if you don’t have anything to say. We find that long form gives you a chance to demonstrate a disruptive product, explain how it works and overcome common objections. But most importantly, if we can make it likeable, we make YOU likeable. People talk, share, comment and help drive the viral algorithm making your 3-minute hero more powerful than 6 x 30-second videos (even though they take the same amount of time, we did the math).
An aggressive media program can help you become the category king faster than almost anything else out there. And sure, there’s a role for shorter video, and different content too. They are all part of a complex and robust ecosystem that can help your brand become the king of the jungle with both rapid and long-term growth.
Offer value. not discounts