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WE KNOW
WHO WE ARE.
And We Do It On Purpose.
We are nerds for what we do - growing businesses with entertaining video campaigns. We’ve done it for ourselves when we started and grew Pillow Cube, Cold Case Ice Cream, and Bolder Play. And we love doing it for others. Every aspect of your Creatably video is made by someone who loves what they do and wants to do it for you—writers who love telling stories, producers who make miracles on a budget, and video editors who craft an awesome end result. All these people are committed to understanding your brand and what you need for growth.
The Creatably Way
Our Proven Process
01. Strategy Retreat
To successfully advertise your product, we need to understand your product. We set aside a day that's all about you, full of activities, exercises, and brainstorming. It's our hope to walk away with a clear understanding of your brand's image, your company's sense of humor, and what your customers love about your product. We then create a mindshare summarizing any "Aha!" moments so our writers can get going on creating something that you'll love.
02. Writing Retreat
We have some of the best in-house writers in the business (says an in-house writer), as well as some great contract tv writers and comedians. We don't just present you one pitch, but multiple fully formed scripts. Then you get the final decision which world you want your product to live in. Once your script is chosen, all the writers unite to make the best script for you. Seriously, we don't stop workshopping till you love it. You are then partnered with a creative director and account manager to assure that your campaign is uniquely yours and high-performing.
03. Production
LIGHTS, CAMERA, ADVERTISING! Every ad has different requirements, some productions need monkeys, some need a cast of hundreds, while some need a small crew on a beach in Puerto Rico. We scale up (or down) your production to fit whatever crazy idea is perfect for your brand. Whatever your needs, we supply the people and equipment needed!
04. Post Production
EDITORS ASSEMBLE! Our superhero post production team scour through every frame to make sure we show the best version of your brand. Sound, color, graphics, music are just a drop in the bucket of what our editors can do. Asking along the way "is it AWESOME yet?"
05. Testing & Performance
Good enough is never good enough. Before we officially launch your video, we test it using our unique customer response methodology where we evaluate performance over a week with close to 100K viewers. We then analyze the video's second-by-second performance and then find creative editing solutions to optimize the official launch.
06. Execution
This ain't our first rodeo. So whether you launch with us or have plans of your own, we share our best practices as well as our unique launch insights for your campaign. This includes how to get the most mileage and best performance out of your video and how to optimize your marking funnel using the other assets we've created along the way.
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