How Storytelling Conquered the World
As an advertiser and filmmaker, I am very interested in Story. I have a theory that storytelling may have played a major role in the conquering of the Asia minor, however, if we are not careful, it could just as easily play a major role in the downfall of the rest of the world. Plato, […]
Where do I Launch? Facebook, Instagram, Tik Tok, or Youtube.
When launching new media, Facebook/Instagram is still my preferred channel. As a well-established platform, it still contains a broad swatch of American consumers with rich data about likes, dislikes, and past spending habits. Sure, the advent of IOS14 decimated the pixel, but what it really did was decimated the reliance on the pixel to find […]
Retentive Videos
Are your ads retaining viewers? At what cost? Industry averages show that only about 7% of viewers make it to what we call “the paygate.” At Creatably, we work hard to test, revise, and re-edit until we can improve that percentage. Our target range is to get 20-30% of the viewers to stick around. Recently […]
Everything’s becoming TIK-TOK
Let’s not debate the moral value or addictiveness of this new platform. Let’s agree that whether we like it or not, Tik Tok has arrived, and every brand is rushing to be on Tik Tok, and more importantly, every social media platform is trying to behave like Tik Tok. This TikTokification of social media has […]
Please skip this ad!
At Creatably, we prefer the latter. When you earn the view, you get millions of FREE impressions and sort your viewers into nice retargetable categories based on interest. If it weren’t for the first method, the world would not have created ad blockers. But hundreds of huge brands are still using a lot of unskipable […]
Long-form content… Why?
Why does Creatably make ads that run for three or four minutes? A better question is: why does anyone make ads that are just 30 seconds? The 30-second ad is a relic from the television era. It used to be that your ad was sandwiched between entertainment. It was an interruption. You were an unwelcome […]
